Norton Lam
AI Work
I help businesses and nonprofits figure out where AI can actually help, then build the tools to do it. Here's what I'm working on.
Selected projects
My own AI products, and work I've done for clients.
The Business X-Ray
An X-ray for your business: it shows what you can't see from the inside. Every owner has blind spots, and your data knows things you don't. A committee of AI executives goes through your finances, operations, marketing, tech, and contracts all at once, a Facilitator moderates the debate to determine what matters most, and you walk out with one prioritized plan of what to fix first, plus the full transcript of how every call was made. It works for businesses and nonprofits, and it's the most thorough thing I've built.
For-profit
Nonprofit
Multi-agent
For businesses →
For nonprofits →
AI Discovery Session
A client interview, run by AI. You answer on your own time, and it asks about your business, your workflows, what's painful, and what you want. Then it sends back a summary, the full transcript, and a context file you can hand to any AI tool. No scheduling, no prep calls. You get a clear picture before we talk.
Client onboarding
Claude
Live
See how it works →
Request the Discovery Session ↗
SEO blog content engine
An SEO blog aimed at life-science researchers. Every post is accurate, research-use-only, and tied to a real product. The pipeline writes the drafts, sends them for review, and posts them, so it takes a minimal amount of the moderator's time.
SEO content
Editorial automation
LLM content
SEO meta engine, 3,000+ product pages
SEO titles and descriptions for a chemical supplier's whole catalog, over 3,000 pages, written and posted by a script. It would have taken weeks by hand. Now it runs in minutes and can be rerun anytime.
Technical SEO
WordPress/WooCommerce
Python
AI grant-writing assistant
Grant research, writing, and reporting for a STEM nonprofit. Funders want personalized applications, so it helps with that instead of churning out generic ones. It saves the Executive Director hours per grant, but she always reviews it before it goes out.
LLM applications
Nonprofit ops
Human-in-the-loop
Funder discovery pipeline
Finds likely grant and foundation funders for a nonprofit's fundraising team and ranks them, with a shared page for checking the matches. Before, that research was difficult and time consuming. Now it is a simple scan to ensure there is a fit.
Python
Data pipelines
Prospect research
Lead-generation pipeline + plugin
Pulls biotech and pharma prospects from open science databases and drops them in a spreadsheet for review. It was packaged as a plugin so anyone on the team could run it with very little effort.
Python
API integration
Automation
Website redesign + rebuild
A full rebuild of a nonprofit's website on WordPress. Fixed the accessibility (WCAG 2.2 color and contrast), restructured the pages for SEO, and ran UX, accessibility, and QE checks along the way.
WordPress
Accessibility
UX
Engineering Org — AI-Native Engineering Teams
Nine AI engineering teams that cover the whole software process: product and analysis, architecture, building, testing, accessibility, infrastructure, UX, SEO, and Cowork tooling. That's 77+ senior-level agents. They work with your engineers or on their own, and they produce real work your team can use. Set up for your stack, and consistent from project to project.
Full SDLC
68+ agents
Multi-agent
Learn more about the Engineering Org →
Start here
Is my business or nonprofit ready for AI?
Five signs you're ready, and honest signs to wait. Based on real Discovery Sessions.
Read the readiness guide →
AI consulting in the Twin Cities
Who I work with, how a project goes, and why I build it and hand it off so you own it. Twin Cities based, remote is fine too.
Twin Cities AI consulting →
What actually happens in a Discovery Session
A plain walkthrough of the interview and the three documents you get.
See how it works →
10 AI pro tips most users miss
Field-tested habits from 900+ working sessions, ranked by return on effort. Copy-paste prompts included.
Read the pro tips →
Want to see where AI fits for your organization?
I work with small and mid-size businesses and nonprofits. The easiest way to start is a Discovery Session, a short AI interview that exposes where you're losing time and money. Or just email me if you'd rather talk.
aiconsultant@nortonlam.com →
Experiments & Building
Cowork — AI desktop automation
Anthropic's Cowork mode. I use it for file management, making documents, and multi-step workflows across Dropbox, Google Drive, Slack, and more. This site and the Business X-Ray were both built and run in it. It's changed how I work every day.
Claude
Cowork
Daily driver
Daily Brief
A daily job that scans my Cowork projects, emails, and logs, and prioritizes what to do next based on the next biggest client impact.
Scheduled
Daily
Cowork
Local open-source models
Running Gemma, Qwen, and GPT open models on my own machine to see what they can do off the API. Useful for privacy-sensitive work and offline tinkering.
Gemma-4
Qwen-3.5
GPT-OSS